Yahoo Sitelinks

it would appear that Yahoo! is starting to algorithmically include Google-like Sitelinks to their natural search listings in their search results pages.

a Google Sitelink is a link to a deeper page within a site that Google considers to be important or highly used. so if you have a few main links coming off your home page that lead to other pages within your site (and you have a PageRank of 5 or better) chances are that Google will pick out links that it considers important and provide these additional Sitelinks to your search listing for the benefit of the end-users.

just do a search in Google for Nike and notice the additional links listed beneath the actual search result listing.

anywho... it would appear that Yahoo! is starting to do the same thing. they have offered a deep-linking element on their natural results called Quick Links which are only made available to people using their Search Submit Pro (SSP) paid inclusion program.

but these links are different. they are a smattering of links located below the listing description without the traditional Quick Links identifier. nothing wrong with being a copy cat.

you can see this in action by visiting Yahoo! and doing a search for "shoes" for example.

Keyword Search Volume

the Google AdWords Keyword Tool now shows keyword volume in its result sets along with relative competitive nature of the keywords. this is a very nice addition to this tool and can help all of you keyword researchers in the paid or natural search field.

here's a screenshot...

google keyword selector tool

Google Crawls Flash

Google makes a declaration of improved Flash object indexing. this is great news from an SEO vantage point of course. Googlebot can "officially" (who knows how long they actually have been able to) read text embedded in Flash objects.

time to start re-creating your Flash objects to include some text.

read more here:
Google Webmaster Central Blog Post Regarding Improved Flash Indexing


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