All Flash Microsites

this is for the ad agencies, creative web designers and marketing heads of the world...

i've had the misfortune of dealing with clients who spend large sums of money developing microsites for their customers (entirely in Flash) and then shortly before making them live, ask us to help them with search engine optimization.

duh.

if this wasn't 2007 i wouldn't comment as such but many of these individuals have heard of and are well aware of SEO. to the point of knowing that they have to do it for their sites.

and yet over and over again i deal with customers who think that building a single url, all-flash website is somehow going to rank well on top, extremely generic keywords.

these are highly paid individuals.

i say shame on them, but i also think: shame on the ad agencies and development/design firms for not thinking outside of the box.

am i just being too critical? does anybody else think this is pretty rediculous in this day and age?

i am all for a nice flash element on a website but please keep it to a minimum. hybrid html/flash sites can look amazing (for the designers out there) and yet still be functional and seo-friendly.

how is it that these shops just don't get it?

who is missing the boat here?

sorry for the rant. but i guess everybody is entitled to their own opinions.

let me know your thoughts.