Clean Hydrogen and Mediocrity

i enjoy reading technology articles of all kinds as i have been called a nerd from time to time. i was reading an interesting post from C|NET News' Green Tech Blog from writer Michael Kanellos called "Start-up says it can make hydrogen with sunlight and water". it was a great read and seems promising.

the reason why i mention this posting on Persona Non Gravy is because i love business humor and mediocrity in the business world. when my company or any other company messes up or something stated as positive might actually be a negative, i find this funny.

in this posting, Mr. Kanellos makes a point that is fairly well known in the hydrogen fuel world but not well known to the general public and the way he presents the information was done in an excellent, funny way.

an excerpt from the blog posting:

"Currently, most companies make it [hydrogen] by combining methane with water and heating up the mix to 815 degrees Celsius. That takes a lot of energy, but it also produces 9.3 kilograms of carbon dioxide for every kilogram of hydrogen. Whoops. Hence, critics like Joseph Romm assert that hydrogen cars actually pollute more than regular cars."

the subtle yet effective use of the word "whoops" was executed ever-so-smartly. it made me laugh. and it makes a great business case in mediocrity.