Yahoo Sitelinks

it would appear that Yahoo! is starting to algorithmically include Google-like Sitelinks to their natural search listings in their search results pages.

a Google Sitelink is a link to a deeper page within a site that Google considers to be important or highly used. so if you have a few main links coming off your home page that lead to other pages within your site (and you have a PageRank of 5 or better) chances are that Google will pick out links that it considers important and provide these additional Sitelinks to your search listing for the benefit of the end-users.

just do a search in Google for Nike and notice the additional links listed beneath the actual search result listing.

anywho... it would appear that Yahoo! is starting to do the same thing. they have offered a deep-linking element on their natural results called Quick Links which are only made available to people using their Search Submit Pro (SSP) paid inclusion program.

but these links are different. they are a smattering of links located below the listing description without the traditional Quick Links identifier. nothing wrong with being a copy cat.

you can see this in action by visiting Yahoo! and doing a search for "shoes" for example.

post script... it would appear that Yahoo! is doing this selectively as a search for shoes, as of right now (july 25th), is not showing the sitelinks. i would venture to guess that they are testing this only at this point.