Google Customized Search

Google has started explicitly informing end-users of how their search habits and geographic locations can/will influence the search results pages of various terms.

now, Google has been doing this for awhile for users that log into their Google user account and search while logged in, but this is the first time where Google has publicly informed the users that their search habits are directly influencing results.

i feel as though this has been going on for some time in limited fashion but now it's "out in the open" so to speak and definitely showing different results. you are able to clear the caching and show what the "normal" results would have been but my gut tells me this will just become more and more standard.

here's what it looks like in action...




and here's what Google says about it...