i spoke previously about 301 Permanent Redirects and how they are an effective way to maintain/pass along your site’s PageRank and inbound links to the new site and/or landing page.

one thing i’d like to mention is that with regard to 301’ing a site/landing pages from one domain to a completely new domain, Google may take some time to resolve this update within its algorithm.

for example, if your “old” site is:

www.domain1.com

and the new site is:

www.newdomain.com

and you’ve 301 redirected the home page of the old to the home page of the new and redirected all the major landing pages to the new site’s URL structure.

a change in the actual domain name may cause up to a 2-3 month lag in resolution within Google. scary indeed.

patience is definitely a virtue here.

the typical results i’ve seen after the resolution is a return to previous site rankings/traffic followed by marked increases in the months to follow.

: )

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